In the midst of online businesses and the rise of online consumers, there are two types of business owners today:
- Those who need a website but don’t have time or money to do so
- Those who have a website but it doesn’t garner enough traffic from limitations (appearance or content)
Regardless of what kind of business owner you are (or even what kind of website owner you are!), the best solution is WordPress. However, why is WordPress the most recommended website to use to run your own?
Whether you’re a business owner or just want to start your own website for blogging or sharing your advocacy, here are the reasons why you should use WordPress for your website!
Wondering why WordPress is one of the most used websites for blogs and businesses? Here are the top seven reasons why!
- Easy to Setup, Manage, and Update
What I love about WordPress is that it’s user-friendly. Anyone from beginners to experts in creating websites will be able to signup and understand how everything works at first glance. There’s no need to be an expert, you just need the Internet and a web browser to create a website in minutes!
Simply head on over to wordpress.com, signup for a free account, and follow the steps to secure your own website. And for a small fee, you’ll be able to host a domain name. It’s a great starting point for all beginner bloggers or small businesses as well since they can migrate this “starter” site after they start growing and developing.
- Thousands of Themes to Choose From
WordPress offers thousands of themes and layouts for you to choose from. Not only that, but most of them are free or come at a small fee.
That way, you’re able to find a layout that caters to your preferences and what the website is all about. No need to hire a professional web designer at the start of creating your site that can wait until you get big!
Another huge plus is that these layouts are highly-customizable, so you have a unique website design catered for you.
- Have Plugins for Many Business Features
What makes WordPress beneficial to use for small businesses? It’s because it’s extremely functional and saves on initial costs that can be put to other uses, rather than to spend everything in one go!
There are plugins WordPress offers for better functionality, may it be for businesses or blogs. With many business features, you can now add to your WordPress website, you won’t need to spend a ton on developers or people who will design your website for you to add all the much-needed plugins for better customer service.
For example, you can find commerce systems or contact forms from WordPress plugins.
- Popular and Search Engine Friendly
This is probably one of the most crucial benefits WordPress has to offer. Google engineers command the website, as it can solve many SEO issues. Furthermore, there is an SEO plugin to help guide your website to becoming SEO-friendly. And with proper SEO, your page will garner even more traffic for every relevant search done.
Besides that, you gain more trust and reputation from visitors because of WordPress’ popularity. With thousands of themes, ease of use, and just as many people using it for businesses and personal websites rest assured that WordPress is reliable and won’t just shut down on you without notice.
- It’s Optimized for Mobile
Another essential factor that makes your website rank higher on search engines is its mobile-friendliness. People would also visit your website more and stay longer if it’s mobile-friendly and fast-loading. There’s no need to worry about optimizing your website for mobile gadgets in WordPress, as they are ready for the mobile web.
The thousands of WordPress themes are designed for mobile-friendliness so there isn’t a challenge for customers and viewers to use your website on their cellphones or smaller gadgets. Also, the WordPress dashboard can be used on smartphones as well, so you’re able to manage your site anytime, anywhere.
- Mature and Amazing Community
WordPress is over a decade old and still continues to innovate with the many technologies today.
Furthermore, the many users who own a WordPress account also have their own friendly community. That way, you can get all the help you need or interact with fellow users, where you can explore their websites, create connections, or even garner support and ideas!
- It’s Open Source
Unlike the other website building tools available online, WordPress is open source. This means that there are no limitations or commercial restrictions, so you’re able to use it any way you want, hosting your website from any company you select.
There’s no fear in having to change your entire business model or impacting the entire company because of the change of website.
So if ever you do choose to have your own domain name for your company or blog, you won’t be restricted with just one or two companies to work with, but to select one that works for your needs and budgets.
Wrapping It Up
With the right type of website host, you’ll be able to properly post your content that will garner more attention. Not only can this increased exposure for your blogs, but it will also have people want to check out what you have to offer, from products to services. With WordPress and the right kind of content marketing, you can achieve just that and more.